Google,
(Go to the Ahrefs Site Explorer, and paste in your domain. Click on “Organic keywords”, then open the SERP features filter and select Featured Snippet: You will see a list of all the keywords your site ranks for on the first page that contains a featured snippet. These are your "quick-win" opportunities)
(Go to the Ahrefs Site Explorer, and paste in your domain. Click on “Organic keywords”, then open the SERP features filter and select Featured Snippet: You will see a list of all the keywords your site ranks for on the first page that contains a featured snippet. These are your "quick-win" opportunities)
SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your site to get traffic, you have to be in the know.
Well-optimized sites get more and more traffic over time, and that means more leads and sales. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing. 
In this guide, we’re going to share the essential SEO ranking factors you need to dominate search. By the end of this post, you’ll have a well-optimized site that brings you more business.
We’ve created this handy table of contents in case you want to skip ahead to the SEO ranking factors that are most interesting to you:
Before we get into the details of each ranking factor, let’s take a quick look at the basics of how search engine rankings work.
Understanding SEO, or “How Do I Rank Higher on Google?”
Many people wonder how Google rankings work, so before we get into the actual search engine ranking factors, let’s get started by answering some of the basic questions most people have about SEO.
What is “Ranking” in SEO?
As you may know, SEO stands for search engine optimization, which simply means making the web pages better for search engine ranking, but how exactly does that work?
Let’s break it down.
In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). A #1 ranking means that when people search for a particular term, your web page is the first result (apart from promoted results, featured snippets, and answer boxes, which we’ll talk about later in this guide).
Appearing on the first page at all, within the top 10 results, is also useful. That’s because 95% of people never make it past the first page.
What Does Google Look for in SEO?
Google’s own stated purpose is to “organize the world’s information and make it universally accessible and useful”. Delivering relevant search results is a huge part of that. Here’s how they work:
First, Google’s search bots (pieces of automated software called “spiders”) crawl the web… All that really means is they visit web pages.
Second, they add correctly optimized and crawlable pages to Google’s index and catalog them.
Third, when people search Google, it shows what it thinks are the most appropriate results based on the search terms they enter (out of the trillions of pages in Google’s index).
At that point, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site.
How Do Google Search Rankings Work?
When people want to find information, they type or say words related to what they’re looking for. Those are called keywords, and we’ll look at those in the content optimization section of this guide.
But search engine rankings are not just about keywords; they’re also about the quality of information.
According to Google’s own search quality ratings, when it indexes the main content of each page, it checks factors like:
- The purpose of the page
- Expertise, authority, and trustworthiness – not just from the site and the page content, but expertise from the individual creator of the content too.
- Content quality and amount
- Website info and info about the content creator
- Website reputation and content creator reputation
These go into its ranking algorithm and help to determine SEO ranking.
Based on the rating guidelines above, Google shows searchers the most relevant, high quality results related to what they’re looking for. The most relevant are shown first, with the rest being shown over successive pages.
One of the goals of addressing SEO ranking factors is to let Google know when your pages on your site are relevant to particular search queries, so people will click the links and visit your site.
Let’s be clear, though: there’s never a guarantee of a page one or #1 rank, and with SEO guidelines changing all the time, search engine rankings change with them.
What is On-Page SEO and Off-Page SEO?
Two terms you’ll hear mentioned a lot when talking about SEO ranking factors are on-page SEO and off-page SEO.
On-page SEO refers to factors on your own website that you can optimize such as the underlying code and the content.
Off-page SEO refers to actions taken outside of your site to affect your site’s trustworthiness and authority by building the right inbound links and social signals.
Both types are included in the top SEO ranking factors.
How to Monitor Search Engine Rankings
Before you can improve your SEO ranking, you’ll need to know your starting point.
There are a couple of ways to find this. First, you could search Google using the terms you think your customers will be using. Use an incognito or private window in your browser, so the results aren’t skewed by Google’s personalization. See where your content appears.
However, that’s totally impractical for established sites with hundreds of pages, so you’ll need a tool to do it for you. For example, with SEMRush, you can type your domain into the search box, wait for the report to run, and see the top organic keywords you are ranking for. Or, use their keyword position tracking tool to track the exact keywords you’re trying to rank for.
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ReplyDeleteThis facet of Google optimization determines the niche your website will be in and therefore the likelihood of success. You should therefore spend a lot of time looking for buying keywords that have high search volumes and relatively low competition. 外贸推广
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